Subscription traps to hidden charges: Dark patterns are plaguing the UPI boom

Route Mobile Limited provides cloud-communication platform as a service ("CPaaS") to enterprises, over-the-top ("OTT") players and mobile network operators ("MNOs"). According to the ROCCO Report 2020, it was ranked as a tier one application-to-peer ("A2P") service provider internationally. Its operations are internally aligned into the following business verticals: (i) enterprise; (ii) mobile operator; and (iii)business process outsourcing ("BPO").

As of June 30, 2020, it has served over 30,150 clients, cumulatively since inception, globally through its offices across Africa, Asia Pacific, Europe, Middle East and North America. Incorporated in 2004, It services clients across sectors such as social media, banking and financial services, retail, logistics etc.

Robust business model and consistent financial track record   Its revenue from operations increased at a CAGR of 37.61% from ₹ 5,049.48 million in Fiscal 2018 to ₹ 9,562.52 million in Fiscal 2020 and was ₹ 3,096.14 million in the three months ended June 30,2020. Global connectivity through established relationships with MNOs   As of June 30, 2020, it had direct relationships with over 240 MNOs ("Super Network") and provided its enterprise clients with access to over 800 mobile networks. MNO focused suite of products   Globally, telecom providers lost over $11 billion in revenues in 2018 due to delivery of messages through "grey routes" (Source: Juniper Reports). With the use of its analytics based SMS firewall, it assists MNOs in identifying and plugging revenue leakages due to grey routes, driving additional revenues for them, and for itself

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